Dunavant Logistics Group (DLG) was engaged to build domestic truckload capacity for a chemical manufacturer client - a $2 billion company for whom DLG provided all domestic TL transportation. A seasonal spike in volume required DLG to provide capacity for hazardous materials (HAZMAT) freight at a facility located in the rural Midwest. Additionally, all shipments were going to locations in Texas, a state in which the number of trucks going in to make deliveries often greatly exceeds the trucks moving freight out. This disparity creates an imbalance in supply and demand: rates of inbound freight are high while outbound rates are extremely low.
Dunavant's solution required simultaneous execution of multiple strategic efforts:
Senior Vice President, Customer Experience