Dunavant Logistics Group recognized at Transportation Marketing and Sales Association's 2013 Compass Awards
June 11th, 2013
Dunavant Logistics Group has been recognized with an award of merit from the Transportation Marketing and Sales Association (TMSA), an organization dedicated to advancing the success of marketing and sales professionals across all transportation modes.
Winners were selected from over 80 entries and judged across a number of categories for their excellence in transportation marketing and sales techniques. Dunavant was recognized in the Integrated Campaign category, wherein eligible integrated campaigns had to employ a minimum of three marketing tactics to achieve business goals. To introduce and validate their newly consolidated brand to an audience of new and potential clients, partners, and employees, Dunavant enlisted the efforts of Memphis firm doug carpenter & associates, llc. The resulting integrated marketing campaign incorporated website development, online and print advertising, and trade show presence.
Said Dunavant COO Richard McDuffie, “Compass Award winners set the standard for the entire industry, and we’re excited to be in such good company.”
The Compass Awards were presented this week at the TMSA Annual Conference in Ponte Vedra Beach, Florida.